SEEDS AND GROWTH, a company founded by Philip Otto it’s about more than just design, it’s also about “ideas and community”. The company plants the idea, and then take this same idea to the outside world. From digital to built environments – they have the resources to make good things happen. The team focus on telling stories that create emotional connection, on pushing boundaries every day when it comes to culture and commerce. We bring you some of their projects, in order to inspire you.


Paramount Coffee Project

Seeds and Growth

This project was an adaptive reuse of an abandoned produce market originally built in 1918 at the recently developed ROW. The Australian group, in league with Seeds & Growth, came together to create a delightful café with innovative material use, elegant custom furnishings, and graceful interventions that contrast against the historic shell.

Lumen Optometric

This stand alone shop is a premium eye-wear experience bringing together a boutique front of house with the latest vision therapy technology and services. Seeds & Growth sought to craft a balanced blend of clinical and retail zones so that the patient experience would feel both approachable as well as hygienic.

Far Coast Cafe Cola

Blue Earth Network reached out to Seeds & Growth to realize a full identity and experience for Coca Cola’s Far Coast cafe roll-out – the company’s entry into specialty coffee, tea and premium roast & ground coffee. Coca Cola officially launched the Far Coast brand in 2006 with the opening of four “concept stores” in Toronto, Oslo, Singapore, and Atlanta. From branding to building, Seeds & Growth worked in tandem with Blue Earth Network across all creative fields to make this project a reality.

Wexler’s Deli at Century City

Wexler’s Deli stands for three things: tradition, craftsmanship, and quality and we brought out these essential values in its updated look for the brand’s new Century City counter spot. Born of a desire to serve classic Jewish deli food made by people who care, Wexler’s uses old-school methods to handcraft pastrami and smoked salmon. Seeds & Growth firm that same thinking in their approach to the branding and interior elements.


What do you think about Seeds and Growth and the firm’s projects? Please, leave your comment below so we can help you with your favourite themes. If you want to be up to date with the best news about interior design events, new pieces, and other design topics, you must sign up for our Newsletter and receive it in your email – free of charges, including the latest and the most exclusive content from BRABBU CONTRACT.