Hilton Worldwide Holdings will unveil 11 new luxury hotels across its luxury brands this year, more than at any time in the company’s 100-year history, said President and CEO Chris Nassetta. Hilton’s current and projected luxury openings in 2019, which join the 65 existing luxury properties, include:
Waldorf Astoria: Waldorf Astoria Dubai International Financial Centre, Waldorf Astoria Los Cabos Pedregal and Waldorf Astoria Maldives Ithaafushi
LXR: The Biltmore, Mayfair in London and Zemi Beach House Resort & Spa in Anguilla
Conrad: Conrad Hangzhou, Conrad Hangzhou Tonglu, Conrad New York Midtown, Conrad Shenyang, Conrad Tianjin and Conrad Washington (DC)
Waldorf Astoria Dubai International Financial Centre
LXR The Bitmore
Conrad Washington DC
This record-breaking year marks the beginning of impressive momentum for Hilton’s luxury category and stems from more than a decade of strategic investments and planning. Following this year’s openings, Hilton’s luxury pipeline includes more than 30 properties, approximately 25 of which are expected to open through 2025.
Conrad New York
Luxury became a top priority for Hilton when Nassetta took over as President and CEO in 2007 and re-focused the company’s business strategy around organic growth. Hilton leadership mapped out a luxury growth strategy that centred on two priorities: refining the two core luxury brands at the time, Waldorf Astoria and Conrad, to resonate with specific customer needs; and bringing the brands to diversified markets.
LXR Zemi Beach House
Waldorf Astoria Maldives
Last year, Hilton identified a gap among independent luxury hotels and launched LXR, its third luxury brand, to provide customers with a portfolio of distinctive, iconic hotels and resorts – full of character and individuality – that are backed by a world-class commercial engine.
Waldorf Astoria Los Cabos
As part of the enterprise’s organic growth strategy, Hilton’s luxury development team works with strong ownership groups to select markets and tailor the respective brand’s presence. Over the past decade, Hilton and its partners expanded the luxury category’s global presence from 15 to 29 countries and territories, and they are continuing to grow the portfolio with a finely curated pipeline of more than 30 signings that are diverse in regions and market-types.
Waldorf Astoria is growing to include more resort destinations, such as Los Cabos, Mexico and the Maldives, and is building a presence in more key urban markets like London (expected to open in 2021), San Francisco (expected to open in 2022) and Miami (expected to open in 2024). The Conrad brand, which has been concentrated in the Asia Pacific region, is gaining traction in other parts of the world, including the U.S. where it recently signed deals in Nashville (expected to open in 2021) and Orlando (expected to open in 2022) and opened a flagship property in Washington, D.C. LXR is gaining speed in a variety of markets with the additions of Anguilla’s world-class Zemi Beach resort and London’s sophisticated Biltmore Mayfair.
Conrad Hangzhou Tonglu
Hilton and its ownership partners continue to elevate and expand the company’s luxury offerings. The Waldorf Astoria hotels in New York and Las Vegas, as well as the Conrad in Miami, are among Hilton luxury properties undergoing substantial renovations to upgrade design and enhance the on-property experience. In addition, Hilton has increasingly invested in its luxury residential portfolio, which now includes more than 2,800 units across 22 properties.
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