CULTURE project’s main mission is to be able to put, all in one place, the artists, artisans and designers and to create a synergy where there’s an exchange of knowledge and know-how, and being able to project it onto pieces and elevate craftsmanship through design for the whole world”

 

Joaquim Paulo and João Barros are two of the designers that are part of Brhands and that are the face of this challenge called CULTURE. Joaquim Paulo tells us that “CULTURE project’s main mission is to be able to put, all in one place, the artists, artisans and designersand to create a synergy where there’s an exchange of knowledge and know-how, and being able to project it onto pieces and elevate craftsmanship through design for the whole world”.

 

Brhands Foundation Opens Its Doors to Artisans and Designers artisans and designers Brhands Foundation Opens Its Doors to Artisans and Designers Brhands Foundation Opens Its Doors to Artisans and Designers 3

 

The designer explains that due to the “speed and growth of the in-house brands and the business some of this expertise was lost in the creation of new pieces. This is the moment where we took a break, we were able to understand that these values from these craftsmen are a bit forgotten and we want to give them life again through their knowledge and being able to train people, being able to have some artist residencies, always have an exchange of ideas and making these people the face of this project and not the designers or the brands that, usually, are the ones that have more visibility. We want to create this living space where they have all the tools and all the raw material available to be able to do what they feel like doing”. When questioned about how the young designers that are part of his team have been facing this project, Joaquim Paulo says: “Since we are a rather young team they have been facing this in a very exciting way because this isn’t something you learn in college, this isn’t taught in class, you must be on the field, you must be close to these extremely valuable people, these cultural agents that can teach us how to do”.

 

Brhands Foundation Opens Its Doors to Artisans and Designers artisans and designers Brhands Foundation Opens Its Doors to Artisans and Designers Brhands Foundation Opens Its Doors to Artisans and Designers 4

Brhands Foundation Opens Its Doors to Artisans and Designers artisans and designers Brhands Foundation Opens Its Doors to Artisans and Designers Brhands Foundation Opens Its Doors to Artisans and Designers 1 1

 

Cláudia Nogueira is one of those young designers that has had the chance to experiment and get to know some of the arts better, also counting on the guidance of professor Almiro Amorim, from ESAD (Higher School of Arts and Design). According to Cláudia Nogueira, her and the other young designers started by “understanding and researching what were the several arts” and which ones they would like to work with. She highlighted filigree and reminded us that there’s a jewellery department in the company, where they have the chance to “go from theory to practice, where we can not only see but be with the artisan, and be close to him and try to understand how it’s done, understand the technique itself, and the components that surround the art”, she says.

 

Brhands Foundation Opens Its Doors to Artisans and Designers artisans and designers Brhands Foundation Opens Its Doors to Artisans and Designers Brhands Foundation Opens Its Doors to Artisans and Designers 5

 

Brhands Foundation Opens Its Doors to Artisans and Designers artisans and designers Brhands Foundation Opens Its Doors to Artisans and Designers Brhands Foundation Opens Its Doors to Artisans and Designers 2 1

 TESTIMONIALS ►

Pages: 1 2 3