{"id":6021,"date":"2019-08-13T11:48:15","date_gmt":"2019-08-13T11:48:15","guid":{"rendered":"http:\/\/brabbucontract.com\/inspirations-and-ideas\/?p=6021"},"modified":"2019-08-13T13:34:27","modified_gmt":"2019-08-13T13:34:27","slug":"ab-concept-a-luxurious-duo","status":"publish","type":"post","link":"https:\/\/brabbucontract.com\/inspirations-and-ideas\/interior-design\/ab-concept-a-luxurious-duo\/","title":{"rendered":"AB Concept: A Luxurious Duo"},"content":{"rendered":"\n

AB Concept<\/strong><\/em><\/span>\u00a0was founded in 1999 by Ed Ng and Terence Ngan, a designer and architect duo who together have created a remarkable impact in the world of\u00a0luxury design<\/strong><\/em><\/a>. The company has become a well-respected name in hospitality, wellness, F&B, commercial and residential properties.<\/p>\n

See also:\u00a0HOTEL INTERIOR DESIGN \u2013 BLACK LOUNGE ROOM INSPIRATION<\/a><\/p>\n

AB Concept<\/strong><\/em><\/a>\u2019s design philosophy is clear. \u201cEvery project we create should be a legacy for our clients. We are selective and only commit to projects that we feel passionate about, those that evoke an emotional response or spark our collective imaginations. It starts with an overarching theme that serves as the foundation. From this basis grows a story and design concept, evolving into a strong narrative\u201d.<\/p>\n

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It\u2019s due to the passion they put in every project that AB Concept has become one of the foremost\u00a0luxury design\u00a0firms<\/strong><\/em>\u00a0<\/a>that will continue to inspire and surprise.<\/p>\n

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\"Brabbu<\/a><\/p>\n

According to\u00a0AB Concept<\/strong><\/em>, people change and evolve, becoming a new person every 10 years. So whereas they may have achieved everything they wanted yesterday, there is still a lot to dream about tomorrow. That\u2019s why they always enjoy the moment they are in, the now-experienced, the consciousness of the present instant.<\/p>\n

\"\"<\/a><\/p>\n\n \"Maison<\/a>\n

\u201cI\u2019d like to come back to my favourite simile here: a designer is like a chef. The ingredients are important in the making but ultimately the dish has to speak for itself. We are both telling a story and sharing a first hand experience without using words.\u201d<\/p><\/blockquote>\n

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AB Concept<\/strong><\/em>\u00a0describes their relationship with their audience by telling that a designer is like a chef.\u00a0The ingredients are important in the making but at last, the dish has to speak for itself. It\u2019s outstanding the way they are telling a story and a sharing a first-hand experience without using words.<\/p>\n

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Although their work has revolved around hospitality (hotels and restaurants),\u00a0AB Concept<\/strong>\u00a0<\/em>is increasingly moving into retail now. The inspiration in hospitality projects usually comes from the location, but in retail, it is all about the essence, history, or reinterpretation of the brand. At the moment, they are working with KOHLER and completed their Experience Center in Shanghai.<\/p>\n

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AB Concept<\/strong>\u00a0<\/em>believes that design is always a team effort. They explain that as principals of a design team, they normally come up with the very first design direction based on a sort of gut feeling; but each of their designs, no matter if is an interior space or a single object, goes through a lengthy development process that enables them to achieve the quality they envision.\u00a0\u00a0In interior design, they tend to use the company name AB Concept, but for products and artistic projects, they use a more personal touch and their names \u2014 Terence Ngan and Ed Ng.<\/p>\n

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According to\u00a0AB Concept<\/strong><\/em>, in the design world, the trends are constantly changing.\u00a0 Nowadays,\u00a0with social media and ubiquitous photography, everything is overexposed instantly and the designers can\u2019t no longer afford to \u201clook like this or that\u201d anymore. Currently, clients demand that you create something unique.<\/p>\n

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AB Concept<\/strong><\/em>\u00a0doesn\u2019t have a client type, they have projects all over the world and their client profile is very varied. Although they work for\u00a0ultra-luxury hotel brands like Four Seasons and Rosewood, they also have residential projects in the heart of Manhattan, a resort in the south of China and one in Portugal.<\/p>\n

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When it comes to the future of the design,\u00a0AB Concept<\/strong>\u00a0<\/em>believes that\u00a0most of the changes will come from innovation in technology, from smart fabrics to new production methods. There\u2019s basically something new coming out every week. Some will fizzle, others will have the potential to disrupt entire industries. Even interior design cannot escape the impact of technology.<\/p>\n

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When it comes to the future of the design,\u00a0AB Concept<\/strong>\u00a0<\/em>believes that\u00a0most of the changes will come from innovation in technology, from smart fabrics to new production methods. There\u2019s basically something new coming out every week. Some will fizzle, others will have the potential to disrupt entire industries. Even interior design cannot escape the impact of technology.<\/p>\n

With an ever-expanding portfolio,\u00a0AB Concept<\/strong><\/em>\u00a0has become one of the foremost\u00a0luxury design firms<\/strong><\/em>\u00a0and will continue to inspire and surprise.<\/p>\n

\"Brabbu<\/a><\/p>\n

See also:\u00a0HOTEL INTERIOR DESIGN \u2013 BLACKv LOUNGE ROOM INSPIRATION<\/a><\/p>\n

\u00a0What do you think about AB Concept\u00a0<\/b>article?<\/em>\u00a0Please, leave your comments below so we can help you with your favorite themes. If you want to be up to date with the best news about interior design events, new pieces, and other design topics, you can\u00a0sign up for our Newsletter<\/strong><\/a>\u00a0and receive it in your email \u2013 free of charge, including the latest and the most exclusive content from\u00a0BRABBU CONTRACT<\/a>.<\/strong><\/p>\n